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Loews Hotels & Resorts

时间:2016-12-16
About Loews Hotels & Resorts www.loewshotels.com Headquartered in New York, NY Luxury hotel group Goals Capture online share of voice Expand reach to a wider audience Reach qualifed people similar to current customers Approach Moved 70% of budget from ofine to digital: 40% on search, 60% on display Began using Google Display Network, Remarketing Boosted budget, used Similar Audiences for Loews Regency Hotel campaign Results Overall: 10%+ revenue, 9%+ bookings, 5%+ unique site visitors Remarketing generated $60,000 for $800 spent Loews Regency Hotel campaign: 60%+ revenue, 57%+ bookings, CPA dropped 9% Cyber Monday campaign: Grew revenue from $1.3M to $2M YOY
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