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Sierra Trading Post

时间:2016-12-16
About Sierra Trading Post
www.sierratradingpost.com
Cheyenne, Wyoming
Outdoor apparel retailer
Goals
Cost-effectively boost reach,brand awareness
Support launch of new website
Approach
Built robust campaigns on Google’s Display Network
Used Dynamic Remarketing to deliver tailored ad experience
Used auto-optimized layout in Display Ad Builder tool
Results
35% more trafc from Google Display Network
88% lift in brand-related searches
Conversions grew 5X with Dynamic Remarketing
CTR doubled with Display Ad Builder’s auto-optimized layout
Conversions 5X higher with this new format


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